Prohibited practices

We remain right to immediately stop client's ad campaign or whole account in case any of the below listed practices were used. In case we receive a complaint from a partner SSP network, the campaign will be blocked for further investigation.

Malicious or unwanted software

  • Malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network
    Examples (non-exhaustive): Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, rogue security software, and other malicious programs or apps

Circumventing systems

  • Engaging in practices that circumvent advertising systems and processes, or attempts to do so.
    Examples (non-exhaustive): Cloaking (showing different content to certain users, than to other users) that aims at or results in interference with Our’s review systems, or hides or attempts to hide non-compliance; Repeated policy violations across any of your accounts;Bypassing enforcement mechanisms and detection by creating variations of ads, domains or content that have been disapproved;Redirection to non-compliant content;Using dynamic DNS to switch page or ad content;Manipulating site content or restricting access to so many of your landing pages that it makes it difficult to meaningfully review your ad, site, or account;
  • Manipulating ad text in an attempt to bypass our automated system checks
    Examples (non-exhaustive): Misspelling prohibited words or phrases to avoid ad disapproval; manipulating trademark terms in the ad text to avoid the restrictions associated with the use of that trademark

Inadequate data security

  • Failing to use appropriate security measures for the type of information being collected based on relevant industry standards
    Examples (non-exhaustive): Collecting numbers for credit or debit cards, bank and investment accounts, wire transfers, national identity, tax ID, pension, healthcare, driver's license, or social security numbers over an unsecured page that is not SSL (Secure Sockets Layer) protected and without a valid SSL certificate

Misusing personal information

  • Using personal information in ways that users have not consented to
    Examples (non-exhaustive): Re-selling users' contact information, using images of users in ads without their consent
  • Ads that imply knowledge of a user's personal information
    Example (non-exhaustive): Ads that claim to know your financial status or political affiliations

Unacceptable business practices

  • Scamming users by concealing or misstating information about the advertiser’s business, product, or service
    Examples (non-exhaustive): Impersonating brands or businesses by referencing or modifying the brand content in the ads, URL, destinations or misrepresenting yourself as the brand or business in user interactions; Enticing users to part with money or information through a fictitious business that lacks the qualifications or capacity to provide the advertised products or services; False advertising of services that could endanger a user’s health, life, or safety. Pretending to provide critical services that result in a delay to the user receiving treatment or medical help
  • Ad destinations that use “phishing” techniques to gather user information
    Examples (non-exhaustive): Sites that trick users into revealing their personal information by mimicking a trusted entity such as a browser or bank.

Misleading representation

  • Not allowed Making misleading statements, obscuring, or omitting material information about your identity, affiliations, or qualifications
    Examples (non-exhaustive): implying affiliation with or endorsement by, another individual, organization, product, or service without their knowledge or consent; an affiliate marketer advertising legal services without disclosing that they do not provide legal services; an unlicensed home contractor claiming to be a licensed provider; non fulfillment of product or service claimed in the ad due to a lack of qualifications
  • Providing an inaccurate business name or business name that does not clearly represent the advertised business or disambiguates from similar businesses in the ad or user interactions
    Example (non-exhaustive): misrepresenting your business name in calls with users

Dishonest pricing practices

  • Failure to clearly and conspicuously disclose the payment model or full expense that a user will bear
    Examples (non-exhaustive): not exposing price, shipping costs, and other billing related information, interest rates, late payment fines or recurring subscription cost; using premium rate phone numbers in call extensions; inflating prices from the quoted amount to exploit users in vulnerable situations or who are under duress
  • Advertising products or services as free when they are chargeable
    Examples (non-exhaustive): Promoting apps as free when a user must pay to install the app

Unclear relevance

  • Promotions that are not relevant to the destination
    Examples (non-exhaustive): An ad that uses the keyword insertion feature without a relevant "default" keyword in place; ad title not relevant to ad content; ad doesn't clearly indicate that the resulting destination is a search results page; ad doesn’t accurately describe what the user will see on the destination; using overly general keywords or engaging in keyword spam

Unavailable offers

  • Promising products, services, or promotional offers in the ad that are unavailable or aren't easily found from the destination
    Examples (non-exhaustive): Promoting products that are not stocked; promoting a deal that is no longer active; promoting a price that is inaccurate; call-to-action in the ad that isn't easily available from the destination

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